Expertise
We can advise and support you in many key areas:
Reports
- Launch or mid-term audits of capital campaigns
- Feasibility studies
- Taking stock of existing fundraising operations
- Competitor benchmarking
- Identifying funding sources
- Testing and repositioning targets
- Strategies for implementation
Campaigns
- Capital programmes
- Cause related marketing
- Strategic planning for private and public campaigns
- Risk assessment and management
Revenue Fundraising
- Strategic planning
- Creating and developing Case for Support
- Grant givers
- Individual and corporate donors
- Legacies
- Memberships
- Events
Sponsorship
- Strategic planning
- Policies and protocol
- Research and targeting
- Portfolio and benefit packaging
- Methodologies for pricing
- Presentations and pitches
- Contract negotiation
- Account management
- Evaluation
Communications Strategies
- Brand positioning, development and roll-out
- Strategies to drive footfall, access, ticketing, membership, donors, sponsors, supporters
- Design and copy writing of campaign and fund raising literature
- Intellectual property rights
Public Relations
- Media planning and courtship
- Strategic alliances
- Media releases, photo calls and conferences
- Policies and protocol
- Interview techniques
- PR plans tailored for sponsorship, revenue and capital campaigns
Marketing Initiatives
- Market analysis and planning
- Campaign marketing
- Commercial partnerships
- Direct mail
- Event exploitation and management
- Exploitation of trade marks and key assets
- Merchandising and licensing
Training and Mentoring
- Recruitment and training of new staff
- Upgrading skills of in-house teams
- Personal mentoring and coaching for senior executives, Board members and trustees
- Capacity building
- Change management